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This web page had the following in the web site, "Get off at exit 105 Golden Gate Parkway." We saw that the web page stated " Proceed west toward the beach for about 1." It also said "5 miles to Airport Pulling Road and turn left south under the overpass. Continue on Airport Pulling Road for about 2 miles to Davis Blvd and turn right toward the city of Naples. We are on the left side of the street. Get off at exit 101 Collier Blvd. Proceed south for about 0. 2 miles and turn right to Davis Blvd. Continue driving on Davis Blvd." The header had naples as the highest ranking optimized keyword. It is followed by motor, cars, and autotrader which isn't as ranked as highly as naples. The next words naplesautotrader.com uses is trader. auto was included and will not be understood by search crawlers.